Marketing Update Newsletter

Subscribe Current Edition Forum Website Reviews Download Library
*
Current Issue
If you are not already a subscriber, you are welcome to read this newsletter :-) But you will only get the full benefits if you subscribe to "Marketing Update". Hit the "Subscribe" button in the left-hand column.    

17 November 2008
From Ian Traynor
York, UK

In This Issue..

  • Bye, Bye Google - Welcome MSN! .. I check out a very interesting way to get a shed load more visitors
  • The Biggest Firesale Ever? .. it launches at 8 pm EST on November 18th - I can give you a couple of sneak previews!
  • My Experiment With Kontera .. yet another way of monetizing websites
  • Got A Techie Programming Question? .. I've found a new site which might help you
  • The Download Library .. have you download the November gifts yet?

In The "Marketing Update Community" Forum:

"Add-on Domains - How Do They Work?" .. in "Website Building Q&A"
  

Register & log in here

Hi!

Sorry this is a bit late. I did say last week that there could be a disruption in my publishing schedules. My wife, Ruth (married for 43 years), had a major operation on Friday. She's making a good recovery, but it has been a worrying - and time consuming - time. If you would like to wish her well, then please email me. I'll print your email out and take it to her in hospital.

I'm sure that she would appreciate it.

---

I've managed to get my head around doing some work in the past week. I'm still grafting hard to get my new major product ready for you. The software testing is completing, and I'm now building a demo page to show you how it works. Notice that I used "demo page" rather than "sales page". The product is one which can only be seen to be appreciated. There's not going to be any "fluff" on the page. And, as always, you're going to get a very special "Subscriber Deal" on my new software. Hopefully - time permitting - I can let you have news of this through one of my "Special Updates"during the week.

This a product that I've been really enthusiastic about. It really does give less-experienced webmasters (and webmistresses!) some real power to beef up their web pages!

---

I've also spent quite a bit of time working with an unusual new product launch that really hasn't had a lot of exposure. Maybe that's because, in a week of high-ticket product launches, other affiliate marketers have been going after the "top dollars", rather than focusing on the good-value stuff.

Read on..!

Bye Bye Google - Welcome MSN!

If you've been a reader of "Update" for some time, you'll know what a fan I am of all the great products that Google provides us with.

OK, today, I'm going to back off from this position!

In the past week, I've had my eyes opened about the ways in which MSN (the 3rd biggest search engine) can deliver visitors to your websites.

Yes, Google is #1 and Yahoo is #2, but if you can't get good rankings on these two search engines, what good will it do you?

MSN is the default search engine installed when folk have a new Windows system installed. And many people don't bother to change it. The result is that, when they open their Internet Explorer Browser, MSN is the search engine that they'll use.

You can get many different stats about the market shares of the search engines. I know - I've just spent some time looking at them. But at the end of the day, it's not about which search engine is the best, but which one can deliver you the most visitors.

And that's what "The Ultimate Search Engine Loophole" is all about.. hauling in visitors via the MSN search engine.

MSN is, compared with Google, quite primitive in the way that it processes search results. It's not as fickle as Google. It doesn't suddenly downgrade millions of sites because its search criteria changes.

I'm not going to write a full product review about this system here. I've put a sort-of review on my blog here:

http://www.IanSays.com/Blog/SELoophole

I've got to tell you that, when I first got access to "The Ultimate Search Engine Loophole", I was a little bit put out. "I paid this much for a 20 page report?", I thought.

This thought disappeared when I discovered how much add-on info was suddenly available to me.. additional PDFs, loads more instructional videos - and a very responsive support system. Dave Kelly. the SEO wizz kid (kid?) of the Chris & Dave duo, got back to me very quickly on some questions I needed to ask.

And, in the five days since I bought into "Ultimate search Engine Loophole", I've had a whole pile of additional updates and resources.

OK, you've got to decide whether or not this strategy is for you. Yes, I'm sure that in the last week, you've probably been bombarded with loads of promotional emails for this and that product.

In my opinion, this is one of the best that I've seen in the past few months.

Here's what you need to do right now:

1) Read my slightly "quirky" review here:

http://www.IanSays.com/Blog/SELoophole

2) Have a look at the sales page for "Ultimate Search Engine Loophole here:

http://www.IanSays.com/ILike/SELoophole

By the way, Dave, the SEO expert, makes some great videos. His partner, Chris, falls way behind him in the quality of his videos. But Chris still delivers some great material, even though it is not executed as well!

Oh, and another useful tool used in Chris's monetizing sites is very similar to my "Survey Converter" software, which you can download from the Download Library (link and passwords below).

The Biggest Firesale Ever?

It could be! But I've no way of measuring "biggest" in a market like this.

What I do know is that, having looked at some of the stuff in this "firesale" put together by Vince Tan, you're going to get extreme value for your bucks. I know some of the packages included in the sale and they are great. In fact one of them, "VIP Cart" is a product which I have rights to and was planning to sell. Drat!

The sale launches on 18th November, and no doubt you'll be inundated with emails about it! But I first of all want to give you two sneak previews of just some of the goodies you could get. Here's the two links:

http://www.IanSays.com/BigFiresale/Preview1.htm

http://www.IanSays.com/BigFiresale/Preview2.htm

Now be sure to scroll down and enter your details for a chance to get the whole package for free - together with your guess at what the total value of the package is going to be. I don't have the inside info on this, but my guess is that it's going to be in excess of $16k. Don't quote me on this - and make your guess!

When the sale launches on 18 November at 8 pm EST, go here and look at the huge range of stuff available.

http://www.IanSays.com/BigFiresale/18Nov8pmEST

Find out what time the launch will be in your area here:

http://tinyurl.com/6kfah7

If only a couple of the products fire your imagination, it's going to be worth the purchase price.

Go for it! Oh, and I won't be inundating your inbox with further emails about this firesale. I'll leave that to other folk!

My Experiment With Kontera

"Kontera" is yet another way of monetizing content-rich websites. Unlike Google's AdSense program, which places clear adverts on your web pages, Kontera scans all the words on a web page and, if it finds a word which one of its advertisers has bid for, it hyperlinks the word with a double underline. When the website visitor hovers over the word, a small popup appears next to the word with the advert.

If the visitor then clicks on the ad, the website owner gets a small commission.

In the past Google's Terms of Service ("TOS") would not allow you to use this type of contextual advertising on the same page that you were running AdSense. However, the TOS has now been changed so it is "legal" to run both types of adverts.

I signed up with Kontera a few days ago and I'm currently running their a.ds on just one of my sites:

http://www.CityOfYork.com

It's too soon to say how successful it will be. It takes about 10 days for the Kontera system to "learn" your web pages and serve up meaningful a.ds.

I've been told that on pages which are running both Kontera and AdSense, the Kontera revenue is only about 10 per cent of that of AdSense. But other people say that Kontera is outperforming AdSense on their sites. I'll just have to wait and see!

If you have experience of using Kontera, it would be helpful if you could share your experience with other "Update" subscribers. I've started a thread on the Marketing Update Community forum (under "Internet Marketing Q & A"), so perhaps you could post your comments there.

If you want to check out Kontera in more detail, here's the link (not an affiliate link!):

http://www.IanSays.com/Kontera

Got A Techie Programming Question?

"StackOverflow" is a site which I came across recently, almost by accident. It's a community site which is devoted entirely to asking and answering questions about programming - any kind of programming.

It's not just about desktop computer programming, but it also covers web-based stuff such as PHP, JavaScript and the like. The site has a very "Web 2.0" feel to it - but you don't need to sign up to either ask or answer a question.

It might be a useful site to bookmark if you get involved in any sort of programming - from "newbie" level (that's me!) up to advanced programmers. Here's the site:

http://www.IanSays.com/UsefulTechieSite

The Download Library

I still haven't had time to get anything new added. But I know from my tracking system that there are many "Update" subscribers who haven't yet got the gifts I've already placed in the Library. Are you one of those people? If so, go and get 'em now!

Google Bomb - The Video"Google Bomb - The Video"
If you ever participate in affiliate marketing - especially some of the more popular product launches - you must watch this 20-minute video!

Adeel Chowdhry uncovers his techniques for dominating Google and the other search engines before a product launch takes place. He's used these techniques to make big affiliate commissions over the past few months.

This is a very new video, and it's likely that, before too long, many other people will be copying his techniques. Adeel and I are giving you the chance to get a lead over many other people.

Please note that Adeel's methods do involve quite a bit of work. But then, the harder you work, the greater your rewards.. if you are working in the right way.

This video would normally be a 60 Mb download, but I've saved you the pain by wrapping it up in one of my Video Viewers, so it's easily downloaded.

You get Master Give-Away Rights to this Video Viewer :-)

Typo Generator"Typo Generator"
Here's another of my neat software products which will help you to grab extra visitors to your websites. I'm talking about those people who, when using the search engines, mistype their search terms. And that's one heck of a lot of people!

"Typo Generator" is really easy to use. Just put one or more keywords into the software, select one or more of the types of misspelling you want to generate, hit a button - and that's it!

You can load lists of keywords in, to save typing, and you can save the misspelt keywords lists into text files.

An added bonus is a little tool which helps you to generate all the "pattern matches" used by Google's AdWords program. But if you don't use AdWords, just ignore this section.

The software comes, of course, with one of my carefully written User Manuals - plus a few JPEG images of the CD cover if you want to use them because..

You have Master Give-Away Rights to this software :-)

There's also an inexpensive rebranding option if you want it.

Wordpress Uncovered Lite Edition"Wordpress Uncovered Lite Edition"
(Retained from last month, since I added it late). My "Wordpress Uncovered" video package proved to be extremely popular! Now here's the "Lite Edition", which you can download for free :-)

In these 10 videos (over an hour of video tuition), you can learn the basics of setting up a Wordpress blog. All the videos are delivered through one of my "Video Viewers", so there's no big download involved.

I'm also giving you the chance to brand the Lite Edition with your ClickBank ID. It's a two minute process, and you can then give away the Video Viewer software. Each time someone uses one of your affiliate links in the software, and decides to upgrade to the Full Version, you get over 20 bucks put in your ClickBank account.

So.. download it, brand it - and then give the software away!

Access the Library here. You'll need the access details for this month. These have been sent out in the email edition of this newsletter.

Some final reminders..

I'm off to see Ruth in hospital when I've sent this out. I'll try to keep roughly to my publishing schedule, but there may be further slippage.

Have a great week!

Kind regards

Ian Traynor
Professional Webmaster

Want to comment on this issue of "Update"?
Go to: http://www.MarketingUpdateCommunity.com

There's a sub-forum there where you can discuss any issues raised in this newsletter.

Enjoyed my newsletter? Want to show your appreciation? Go to.. http://www.BuyIanADrink.co.uk

*
 

"Marketing Update" is produced by Ian Traynor, Senior Partner of
Traynor Kitching & Associates, ("TKA")
TKA is an internet marketing consultancy based in York, England.
All material is © 1997- TKA and other authors
*