8 March 2010
From Ian Traynor
York, UK

Hi!

No. No way! No way am I going to apologise for the late publication of this "Marketing Update"!

On Friday, when I would normally be putting "Update" together, I spent the whole day perfecting my latest software.

And it's not for sale. It's another of my give-aways, and it's now sitting in the Download Library, waiting for you to download it.

It's powerful, easy-to-use software which lets you put one of three "hurry-up" psychological levers on your sales pages.

And I spent a lot of time on Friday putting together one of my detailed User Manuals for this software, enabling you to squeeze all the advantages from this software. See "Download Library" later in this edition for more information.

---

Also in the Download Library, on the way in, you'll see another deal, currently only available to subscribers visiting the Library. It's the biggest such deal I've ever offered!

And talking of "deals"..

Time's Running Out!

My recent software release, "Digital Photo Niche Goldminer" has been extremely popular with many "Update" subscribers (maybe you?).

They have seen the chance to carve out a slice of the multi-billion digital photography market by giving away a software utility which every owner of a digital camera will find useful.

And that's a huge market!

If you haven't yet looked at my Subscriber Deal for this software, now is the time to do so. Here's where you'll find it:

http://www.IanSays.com/NicheGoldminer/LastChance

But time is running out. In a couple of days time, on Wednesday 10 March at 5 pm UK time (that's 12 noon EST in the USA), I'll be ending this Subscriber Deal. Why? Because I've got some joint venture partners lined up to sell this software at a much higher price.

I deliberately let this Deal spread over the month end, because I know that some folks only get their wages paid then. Yes, I've been there - I know the pain :-)

But I've got to cut this Deal off somewhere, and Wednesday is the cut-off point!

So, this is the final reminder I'll be giving you. Are you in or out? I'm not going to spell out yet again how this branded give-away software can work for you. I've done that several times in the recent past. So you can check out all the details here:

http://www.IanSays.com/NicheGoldminer/LastChance

And you can also, if you, too, have a digital camera, download the f'ree give-away utility, and see how I have branded it.

* Do You Sell Anything Online?

If you sell anything online, apart from acting as an affiliate?

If so, I would really appreciate a few minutes of your time to complete this short survey:

http://www.IanSays.com/Survey/OnlineSelling

I am always welcome any feedback on how I can improve the content of "Marketing Update", and this survey will tell me a bit about the sort of things that you sell and the sort of niches you cover- or aim to cover.

If you only act as an affiliate marketer, or you don't intend to sell anything over the next 12 months, then please do NOT complete the survey.

Otherwise, I'd really appreciate your feedback:

http://www.IanSays.com/Survey/OnlineSelling

* Bonanza Time At My "Private PLR Club"

The start of a month is always a busy time for me - and the Members of my Private PLR Club.

Because that's when I add a batch of completely new PLR and RR products to the Members' Area. Here's what I've just uploaded for them:

• Seven internet marketing reports with PLR of these, 4 are completely unrestricted rights. My Members can do whatever they like with them
• Four niche reports, covering very popular niches - and they each come with matching sets of articles.. ideal for blog content or re-writing and submitting to article directories
• Special Report: "Newbies Guide to Making Sales" - this has been added to each Member's Automated Store. They need do nothing except send visitors to their store - no setting up payment systems, no handling downloads! There are now 22 reports in their Stores!
• Video set: "Internet Marketing Conquest" - 12 videos + transcript covering a wide range of internet marketing techniques
• 200 PLR articles - covering 11 niches. Comes with my special guide on how to make the most from these articles
• My "Monthly Notes" - giving advice and suggestions on what could be done with each of the new products.

And there's more to come later this month!

I'm accepting new Members right now! Sign up now (risk-f'ree) and get immediate access to all these products.. and a lot more!

http://www.PrivatePLRClub.com

* Time To Polish Up Your "Sig File"

For a long time, it's been common practice amongst internet marketers to add a "sig file" at the end of all the emails they send out.

The basic idea is to continually push one or more of your website addresses. OK, you may only get a few hits on your web page through these "sig files", but repetition produces result. After all, that's how Hotmail - a much-quoted example of viral marketing - achieved lift-off.

Now maybe you do this already. But are you doing it right?

So often I see a web link in people's sig files which just has "www.mysite.com".

For most email readers, such as web-based readers and Microsoft Outlook, this will produce a clickable link.

But for many others, such as the popular Pegasus email "client" (aka "reader"), such a link is NOT clickable. These email clients require a full web link with the http:// bit in - such as http://www.mysite.com

So, check how you have set up your email "sig file". If it doesn't have the http:// bit in, then change it now. It will only take you a few seconds, and it could result in more hits on your websites.

* Looks Like I Was Wrong..

Last week I told you that I thought that the price of the "Instant Video Articles" software would go up soon.

Well, I've just checked, and the price is still the same ridiculously low 17 bucks!

If you want a copy of this software, and you haven't picked it up yet, maybe you should do so now - if you want a really easy way to produce Powerpoint-like videos.

Here's my first effort using the software:

http://www.IanSays.com/IVA/DemoVideo

.. and it didn't take me long to cobble it together and upload it to YouTube. You can access the software from this "sales page":

http://www.IanSays.com/IVA/StillLowPrice

I say "sales page", but it's just a single video and an "add to cart" button! The price isn't mentioned, which is why I've told you here.

* Is "Broadcast Marketing" Out?

Rick Braddy thinks so. Writing as a guest blogger on Charlie Cook's blog, he says:

"In the past, marketers were able to appeal to the masses and reach millions of people and effectively market to them with "broadcast media" - radio, TV, newspapers, magazines, billboards, the Yellow Pages, telemarketing and even cold calling.

"Many of these "outbound marketing" techniques that worked so well in the 20th century are in danger of extinction today.  Why?  Because people spend their time differently today, have thousands of information sources to choose from, and now have ways to filter unwanted advertising out of their lives."

So what is Rick's proposed alternative to "broadcast marketing"? "Personal Channel Marketing", says Rick.

His well-written and persuasive article is worth careful reading:

http://www.IanSays.com/Article/BroadcastMarketing

The Download Library

There are two good reasons why you should visit the Library today:

1. The new software I'm giving you is really powerful and easy to use.

2. There is a very special deal waiting for you when you log in to the Library!

NEW! "Sales Forcer":
Powerful New Software!
"Sales Forcer" is a fill-in-the-blanks" bit of software which allows you to employ one of three psychological levers on your sales page. They are "hurry-up" factors. And these "levers" are complex dynamic scripts which are inserted into your sales pages with minimum technical skills. If you can type a few words and use an FTP program, you can use this powerful software!

• Lever#1: "Limited Copies Available". Scarcity is huge psychological lever. No-one wants to feel that they are going to miss out on "limited editions"! The lever shows how many copies remain, and you can change it with one simple alteration of a file and uploading it. When the countdown reaches zero (which you decide on) - poof.. it's gone!
• Lever #2: "This Deal Expires Soon". Yes, I've used it many times! And it works! This lever displays a countdown clock, and redirects your visitor to another page when the deal time is over.
• Lever #3: "Make Up Your Mind - Fast!". Your website visitor has "x" minutes to decide on taking up the great deal you are giving. After the countdown clock reaches zero, they can't get back to the page again. Ever!

With each of these levers, "Sales Forcer" gives you the option of installing a "Motivator Bar" at the top or bottom of your sales page, reinforcing the "hurry-up" message.

You can see one of these levers in action here. Did you feel the pressure to act? And, included in your download, is my detailed and illustrated User Manual, showing you, step-by-step, how to get the most from this software.

You get Master Give-Away Rights to this software. Make good use of both the software and your give-away rights!

Marketing Secrets Unlocked
I downloaded, looked at and rejected half a dozen reports before I came across this little gem!

In its 40 pages, "Marketing Secrets Unlocked" gives a quick summary of 11 key marketing techniques. To be honest, none of the "secrets" are new. But, even to a seasoned marketer, they serve as a reminder of what you should be doing.

And not a lot of people use Method 7: "Your Product Must Have ________". I'll bet you can't guess what that is! Download this report and find out!

You get Master Give-Away Rights to this report.

Success Upgrade Private Site

It doesn't matter how much you have the desire to get rich, or the passion to be a success or even the knowledge. If you don't have the right mindset, you will not succeed. You need to know how to think like a rich and successful entrepreneur.

"Enthusiasm" has always been part of my mindset - but only a part. So what mindset does a successful entrepreneur have?

You'll learn all about this in my new Membership Site: "Success Upgrade". Through the written word, through audios and through videos you'll discover the seven traits of a successful entrepreneur. And you'll be able to take a self-assessment test to see if you've got what it takes.

I'm giving you completely f'ree Silver Membership to my "Success Upgrade" site. You'll get everything described in the previous paragraph!

"Three Tricks: Volume 5"
The series continues! In Volume 5 there are short training videos covering these three topics:

• "Get On To Google News - FAST" Yes, you can get a link back to your site from the popular Google News section in as little as 15 minutes!
• "Has Your Web Content Being Copied?" Here's a simple technique to track down those villains who have been stealing stuff from your website - or copying your articles.
• "How To Use Windows Movie Maker" Quickly add titles and special effects to your videos using this no-cost Microsoft software.

As with previous volumes, there is a "Useful Resources" section in this video viewer to complement the video training.

And, once again, you get Master Give-Away Rights to this training software.

Access the Library here. You'll need the new access details for this month, which have been sent out in the email edition of this newsletter.

Some final reminders..

Maybe I'll meet next Friday's publication deadline? But no promises. It depends on what else grabs my attention :-)

Have a great week!

Kind regards

Ian Traynor
Professional Webmaster

Want to comment on this issue of "Update"?
Go to: http://www.MarketingUpdateCommunity.com

There's a sub-forum there where you can discuss any issues raised in this newsletter.